The Minimalist Entrepreneur is a book about creating a successful digital business. This book teaches you how to start a company by identifying a problem you personally face and gradually automating the process you use to solve that problem with digital tools. Then, you can sell your solution to several people, market it, and scale it into a bigger and sustainable business.
Here are 10 key lessons I learned from this book:
- It’s better to start first and learn along the way, rather than waiting. Winners are those who start and don’t give up.
- Prioritize making a profit because it’s like the fuel that helps your company grow sustainably.
- Building a great product involves many things. Focus on what you can do best and outsource the rest.
- Identify a specific problem, calculate how much people are willing to spend for a solution, refine your solution as you go, and then scale it up. Use your resources to solve real problems for real people.
- Attract strangers to become your audience, and then convert your audience into customers. Keep a close eye on your customers because they determine how quickly and how big your company grows.
- When it comes to selling your product, focus on educating your potential customers rather than trying to convince them.
- Share your entrepreneurial journey with the public. It might be helpful to someone else, and you might receive valuable feedback.
- Building a business is a long-term journey, and it involves risks. Your company may not change the world or employ many people, but it’s a meaningful way to make a difference in a few things.
- Overnight success is rare, so choose something you genuinely love to work on with people you want to work with. Maintain your energy and sanity by focusing on what truly matters.
- Start and keep going. Your failures will fade away, while your successes will accumulate.
The author wrote this book based on their experience in building their own digital company for selling digital products. This book provides a general overview of how to do the same. Like many books on similar topics, it only scratches the surface and lacks a practical guide. If you have ample time, it’s still worth a read.